Many companies spent time and money building websites over the last few years only to find they did not acquire any new business as a result of their new website. Consequently, they have given up on the Web as a source of new business at exactly the time when they should be focused on it. Because the age of a website is an important factor for search engine optimization (SEO), many of these essentially abandoned websites could come up very well in searches with a little bit of effort. For this reason, if you are sitting on a website that you haven't really thought about in years, I recommend starting to think about it again.
Customers are increasingly choosing and buying products and services over the Web, and their search usually starts on one of the major search engines. Despite this, few small companies have put significant effort into search engine optimization (SEO). As a result, SEO offers both a tremendous opportunity for companies to acquire new business and a significant risk to those that don't pay attention to it.